Lower Upper
Q19 3.758 27 .001 .89 .41 1.38
جدول 20

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q20 5.500 28 .000 1.10 .69 1.51
جدول 21

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q21 1.724 27 .096 .36 -.07 .78
جدول 22

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q22 5.169 27 .000 1.11 .67 1.55
جدول 23

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q23 5.118 27 .000 1.04 .62 1.45
جدول 24

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q24 5.549 27 .000 1.18 .74 1.61
جدول 25

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q25 5.196 27 .000 1.00 .61 1.39
جدول 26

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q26 6.112 27 .000 1.18 .78 1.57
جدول 27

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q27 3.867 27 .001 .82 .39 1.26
جدول 28

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q28 10.408 27 .000 1.46 1.18 1.75
جدول 29

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q29 5.291 27 .000 1.04 .63 1.44
جدول 30

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q30 3.293 27 .003 .68 .26 1.10
جدول 31

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q31 4.160 28 .000 .83 .42 1.24
جدول 32

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q32 12.159 27 .000 1.46 1.22 1.71
جدول 33

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q33 3.253 26 .003 .63 .23 1.03
جدول 34

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q34 4.870 28 .000 .86 .50 1.22
جدول 35

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q35 4.523 27 .000 .93 .51 1.35
جدول 36

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q36 6.476 26 .000 1.11 .76 1.46
جدول 37

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q37 5.155 27 .000 .89 .54 1.25
جدول 38

Test Value = 3
t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper
Q38 6.413 28 .000 1.21 .82 1.59
جدول 39

Abstract
The research is on codification of advertisement strategies in coherence with the export of pistachio in Kerman province by SWOT model. At first we discussed over the qualification of the Iranian pistachio with the emphasis on the exporting pistachio of Kerman province and its function during the recent years, and then the issue of advertisement is surveyed.
After that with the help of SWOT matrix the strategies relating to the advertisement of the exporting pistachio of Kerman province are codified.
Objectives of the research are:
To identify the most important advertisement strengths of Kerman export pistachio.
To identify the most important advertisement weakness of Kerman export pistachio.
To identify the most important advertisement opportunities of Kerman export pistachio.
To identify the most important advertisement threats of Kerman export pistachio.
To propose an appropriate strategy by regarding strengths, weaknesses, opportunities and threats.
Research method: the research has an applied objective but its method is descriptive. Data are gathered through library, questionnaire.
Statistical t test, SWOT matrix and internal- external evaluation matrix were applied for data analysis.
Conclusion: After taking precedence of strengths, weaknesses, opportunities and threats with the help of SWOT matrix, some guidelines and suggestions are given in the issue of advertisement of the exporting pistachio of Kerman province.